this article landed in my reading queue a few days ago. in summary - if you want action on something, it better impact some segment of wealthy folks as well. otherwise, the world at large seems to care a lot less and/or the marketing will be a lot less effective.
on some issues, moral appeals don’t seem to work - short to the point and a sobering reminder. however, if you prefer, the more on-point summary.
Remember when Springsteen canceled his NC concert because state refused a Medicaid expansion that would cover 230,000 uninsured poor people?— Alec MacGillis (@AlecMacGillis) April 9, 2016
this tweet can also be found referenced within the aforementioned article.